The editorial desk behind our Imperial Wins guides
Readers come to our guides with a practical question: what does the bonus involve, how does registration work, which payment routes exist. Each guide is built to answer one such question with facts that can be traced to the brand’s own pages.
Every guide is fact-checked against the brand’s pages before it goes live, and time-sensitive pages such as bonus and payments are revisited when those pages change.
Our editorial goal
Practical, understandable information
We write for someone about to make a decision, not someone who wants to be impressed. A guide should let a reader see in a few minutes what an offer is, what it asks of the player and what is still undecided. Plain wording beats clever wording.
Independence from affiliate relationships
Some links on our site may be commercial (affiliate) links. They do not decide what a guide says. A condition that reduces the value of an offer is reported with the same prominence as the headline figure.
How we research a page
Official brand pages first
Our starting point is what the operator publishes about itself: the homepage, the bonus section, the login and registration guidance, the app page and the guides category. We note the date we read each one and keep the wording close to what is stated.
Supporting material
Independent help-organisation pages are used for helpline details in the responsible gambling guide, and a figure that appears in only one outside place is treated with caution and phrased as a hedge, such as “usually”.
Plain wording for facts
Amounts are given in the operator’s Canadian dollars or, on market pages, in the market currency converted at a published reference rate and marked as approximate. A condition is written as the operator describes it, with the same qualifiers. When something is stated loosely by the operator, we keep it loose rather than sharpening it.
Sending us a correction
- Write to us through our contact form and name the guide and the sentence you think is wrong.
- Add the source you checked, such as the casino’s own current page, so we can compare.
- We read each message, recheck the fact against the original, and reply when the answer is clear.
- A confirmed error is fixed in the guide and the update date moves.
- Questions about your own account, deposits, withdrawals or bonuses belong with the casino’s support.
Accuracy checks and updates
| Check | What it covers | Rhythm |
|---|---|---|
| Fact check | Bonus figures, payment times, registration fields and app details compared with the brand’s pages | Before a guide goes live |
| Currency check | Operator amounts and approximate conversions at published reference rates | Before a guide goes live |
| Wording check | Hedges kept, promises removed, plain language | At each edit |
| Revisit | Time-sensitive guides such as bonus and payments | When the brand’s pages change |
A guide is also reread whenever a reader report or a change in the brand’s own pages suggests that a figure has moved, so the date on a guide reflects the last time its facts were compared with the originals.